project snapshots
performance improvement
Integrated buying and merchandising functions for a major high street retailer, generating additional profit of almost £30m.
retail strategy
Developed the retail strategy for a new social commerce venture, clarified the brand proposition and prepared detailed business plans resulting in substantial first stage investment.
new distribution channels
Reviewed the channel strategy for a wholesale brand wanting to gain more control over its distribution. Considered retail options looking at both brand impact and financial returns.
retail training
Provided retail expertise and training for a business whose retail shop was struggling to achieve budget. Identified key issues and mentored the team through a change process.
brand positioning
Repositioned a mature fashion brand including new product, powerful brand imagery and revitalised marketing, delivering a significant improvement in sales and brand appeal.
Secured funding for a new publishing start up by developing detailed business plans targeted at the requirements of investors.
growth funding
ecommerce start-up
Set up a new ecommerce business in the household goods sector covering all aspects of a new business start-up from brand development, website build, commercial strategy, search optimisation and marketing
due diligence
Evaluated the likely impact on business of the loss of a flagship store for a retailer seeking compensation for forced closure due to a major transport development
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